If you have a high bounce rate, you put your ability to send email at risk.

The bounce rate is the number of emails that "bounce back" after being sent.

Average hard bounce rate across all industries = 0.40%.

This, as a result, helps you to keep your email list clean and protects your emailing reputation and deliverability. A high bounce rate is alarming, especially if it comes out of nowhere. Average email campaign stats of Mailchimp customers by industry There are a lot of numbers in Mailchimp’s reports on email and marketing automation , but you might be wondering how your stats compare to others in the same industry. Anything above a 2% bounce rate for your email campaign is worthy of your attention. Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users. According to CampaignMonitor, the benchmark bounce rate is 2%.

Mailchimp’s extensive email study helps identify average bounce rates for us. A bounce is a single-page session on your site. There can be many reasons why your email “bounced.” Discover common mistakes to avoid and efficient ways to reduce your email bounce rates to a minimum. Bounce rates can be identified as either a hard or soft bounce: Hard Bounce: The email address doesn't exist. A typical benchmark to strive for is an email bounce rate that is less than 2%. Bounce Rate – Total number of hard or soft bounces divided by the total number of emails sent. What’s considered a high bounce rate? These indicate your email reputation – you should always stay on top of this number. Breaking down the bounce rate. Hard bounces and soft bounces make up your email bounce rate, and it directly correlates to your deliverability. Unsubscribe Rate – Total number of people who unsubscribed divided by the total number of emails sent.

6 Ways to Reduce Your Email Bounce Rate Bounce Rate. A bounced email is an email that couldn’t be delivered. It is required by all email marketing service providers to keep the bounce rate in check. What is an acceptable email bounce rate? In email marketing, bounce rate refers to the percentage of emails that bounce when you send to your subscriber list. In other words, if you’re seeing bounce rates more than 2%, you should take a look at your email-marketing best practices to see what you can do to ensure that your emails get delivered to your subscribers’ inboxes. Compare how your emails are doing with the average unique open, click, and bounce rates for thousands of Mailchimp users.

The acceptable bounce rate (the email bounce rate threshold) is approximate 3% to 5% but does vary for every service provider. Instead, you should immediately remove hard bounce addresses from your email list, because internet service providers (ISPs) use bounce rates as one of the key factors to determine an email sender’s reputation. Let’s learn a bit more about email bounce rates – what they are, how to solve them, etc.

The bounce rate, at its most basic definition, is the rate in which your emails fail to make it to the recipient email server. Email Bounce Rate: Definition and Introduction. Bounced email addresses hurt your sender reputation and have a negative effect on your delivery rate. The person who the email was intended for never receives the email, and the sender receives a message saying the email was never sent.

Hard bounces are the result of an invalid, closed, or non-existent email address, and these emails will never be successfully delivered. Maybe the email's a fake address, maybe the email domain isn't a real domain, or maybe the email recipient's server won't accept emails.

It’s very rare that you’ll have an email campaign that has a 100% deliverability rate. In email marketing, a bounce occurs when the subscriber’s email server rejects your email.
If you’re seeing bounce rates over 5%, or even as high as 10% or greater, this suggests a significant problem that you will want to resolve. There are lots of reasons that an email could be a hard bounce, but the core of it is that it's a permanent failure. A bounce is what happens when a user leaves your website after visiting only one page.Bounce rate is the percentage of sessions that result in a bounce.. Generally, you want to aim for a low bounce rate because it means people are landing on your website and exploring a significant amount of content.

The closer your bounce rate to zero, the better it is.


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